Fern Stuart's Final Project Proposal
Introduction
Fab-ric-ulous
My company is called “Fab-ric-ulous” and it is a fabric and sewing supply retailer. It offers a range of fabrics for quilting, costuming, crafting, etc. as well as sewing notions and accessories and sewing machine maintenance.
Target audience
The people who use my site are primarily hobby sewists, cosplayers, quilters, and those who run sewing-oriented small businesses like Etsy shops.
They would visit my site to learn more about the location and hours of my store as well as the types of products we carry. My site may also offer free crafting videos and downloadable patterns and templates as well as coupons and sale information.
Comparative analysis
JOANN Fabrics and Crafts
Michaels
WAWAK Sewing Supplies
Website content
Home
Fab-ric-ulous is a fabric and sewing supply retailer. We offer a range of fabrics for quilting, costuming, crafting, etc. as well as sewing notions and accessories and sewing machine maintenance.
Fab-ric-ulous is located on 123 Grand Avenue in San Luis Obispo, California.
You can reach out to us via phone at (805)555-739 or by email at customerservice@fabriculous.com
Products
Fab-ric-ulous offers a variety of products to meet all your sewing project needs.
Blue Floral Two Tone Fleece Fabric (Item # 170)
100% Polyester Fleece
Machine wash gentle warm, nonchlorine bleach, tumble dry low, do not iron
Imported
$9.00/yd.
Red Polka Dot Cotton Fabric (Item # 053)
100% Cotton
Machine wash gentle cold, Non-chlorine bleach, Tumble dry low, Cool iron
Imported
$6.00/yd.
Black Scale Embossed Stretch Pleather Fabric (Item # 209)
94% Polyester, 6% Spandex
Hand wash cold, Non-chlorine Bleach, Line dry, Do not iron
Made in China
$15.00/yd.
Green and Navy Blue Tartan Flanel Fabric (Item # 121)
100% Cotton
Machine wash normal cold, nonchlorine bleach, tumble dry low, cool iron.
Imported
$3.00/yd.
Silver Sequin Fabric (Item # 027)
100% Polyester
Hand wash separately cold, no bleach, line dry, do not iron
Imported
$9.00/yd.
Sewing Machine Maintenance
Yes! We repair sewing machines. All makes -- All models
A well-made sewing machine should operate perfectly for many years -- if it's cared for, that is. Like cars, sewing machines do need some TLC in order to remain dependable. With proper care, all machines – sewing, embroidery, quilting or serger – will continue to operate beautifully.
Industry standard is that all sewing machines get a basic service check every 1 to 2 years. It's amazing the amount of lint that builds up inside your sewing machine where you never see it. Stray threads, dust, and lint from fabric and batting can build up in your machine. With time, the debris can cause tension problems and even damage your machine. In addition, many modern sewing machines do not require oiling, which means this is done when the machine is serviced. Sewing machine oil is a very lightweight oil and it does evaporate over a period of years. Regular service means the oil is always fresh and the machine will run smoother for longer.
Bring in your machine any time during our standard business hours. No appointment is necessary. Just let us know if it's for an annual service check, or if there's a problem tell us exactly what the machine is doing. We'll give you an estimate, check-in your machine and take a deposit. If the technician discovers more than the estimate covered, we'll call you to discuss options. When it's ready for pick-up, we'll call you with the balance due upon receipt.